A group of metal removal supply professionals both in technical and marketing got together to discuss their experience in serving the various related industries. A common factor emerged, i,e. performance was not explicitly exhibited and implemented by most cutting tools supplier. This spark off the formation of Asia Tools United Sdn. Bhd.(ATU) aiming to fill the gap of inducing “performance” services in the supply of cutting tools products that incorporates technical competency and productivity objective within the customers’ operations.